Canada 2007
00:05
Keywords: 3D Animation - Live action
Genre(s): TV station ID Language: No dialogue
Website:
www.mtv.ca
The MTV demographic demands of us to be Canadian, relevant, unique and to surprise them at all times. Part of our mandate is to continuously evolve and change the brand - like a living being. We took this a step further and populated the channel with lively characters – The Fauna. Internationally-acclaimed illustrator and designer Nathan Jurevicius designed 15 characters, which were set in motion entirely in-house.
The MTV Fauna packaged the entire channel in the summer and wrapped up the channel in the winter 07/08 with: station IDs, image spots, bumpers, channel design and menus.
As this was a year long on air/off air and online initiative we created various moments with the characters during all seasons.
The Campaign was a global success and has been picked up by a variety of MTV Channels across the globe. 3 of the characters were manufactured as designer toys and sold online and in stores. All of the characters are hosted on mtv.ca
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Credits
Directed by:
Anthony Burns (MTV)
Produced by:
Nicholas Bechard and Jackie Vignavong (MTV)
Director of photography:
Anthony Burns (MTV)
Animation:
Alex Avram (MTV)
Design:
Nathan Jurevicius
Editor(s):
Anthony Burns (MTV)
Sound:
Anthony Burns (MTV)
Music:
Anthony Burns (MTV)
Programming:
Alex Avram (MTV)
Script:
Anthony Burns (MTV)
Special Effects:
Anthony Burns
Alex Avram (MTV)
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