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MTV Canada > Films

Winter Campaign




Canada 2007     00:10

Keywords: 3D Animation - Live action    

Genre(s): TV station ID     Language: No dialogue

Website:
www.mtv.ca
www.mtv.ca


The MTV demographic demands of us to be Canadian, relevant, unique and to surprise them at all times. We took this a step further and populated the channel with winter characters. Creating huge surreal cell like characters floating through the Canadian sky, and delivering snow to the people in a playful and positive way.

The characters and beings that were created for the Winter campaign, packaged the entire channel and lent themselves well to a variety of creative; station IDs, image spots, bumpers, channel design and menus.

Filmed across the Canadian countryside, from Toronto, Edmonton, Calgary and Vancouver, MTV was challenged with a small budget for this project. Production of the 15 part Ident campaign was executed completely in house using a combination of live action and 3-D animation.

The Idents have been picked up by a variety of MTV Channels across the globe.




Credits

Directed by:
Anthony Burns (MTV)

Produced by:
Steven Hope

Director of photography:
Anthony Burns (MTV)

Animation:
Alex Avram (MTV)

Design:
Anthony Burns
Alex Avram (MTV)


Editor(s):
Anthony Burns (MTV)

Sound:
Anthony Burns (MTV)

Music:
Denis Ducasse

Script:
Anthony Burns (MTV)

Special Effects:
Anthony Burns
Alex Avram (MTV)



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