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MTV Canada > Films

Summer Campaign

Canada 2007     00:10

Keywords: 3D Animation - Live action    

Genre(s): TV station ID     Language: No dialogue


The MTV demographic demands of us to be Canadian, relevant, unique and to surprise them at all times. Part of our mandate is to continuously evolve and change the brand - like a living being. We took this a step further and populated the channel with lively characters – The Fauna. Internationally-acclaimed illustrator and designer Nathan Jurevicius designed 15 characters, which were set in motion entirely in-house.

The MTV Fauna brought fun and energy into MTV’s summer and captured every day moments in a unique and credible way.

The Campaign was a global success and has been picked up by a variety of MTV Channels across the globe. 3 of the characters were manufactured as designer toys and sold online and in stores. All of the characters are hosted on mtv.ca


Directed by:
Anthony Burns (MTV)

Produced by:
Jackie Vignavong (MTV)

Director of photography:
Anthony Burns (MTV)

Alex Avram and Anthony Burns (MTV)

Nathan Jurevicius

Anthony Burns (MTV)

Anthony Burns (MTV)

Anthony Burns (MTV)

Anthony Burns (MTV)

Special Effects:
Anthony Burns
Alex Avram (MTV)

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