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MTV Canada > Films

Summer Campaign




Canada 2007     00:10

Keywords: 3D Animation - Live action    

Genre(s): TV station ID     Language: No dialogue

Website:
www.mtv.ca
www.mtv.ca


The MTV demographic demands of us to be Canadian, relevant, unique and to surprise them at all times. Part of our mandate is to continuously evolve and change the brand - like a living being. We took this a step further and populated the channel with lively characters – The Fauna. Internationally-acclaimed illustrator and designer Nathan Jurevicius designed 15 characters, which were set in motion entirely in-house.

The MTV Fauna brought fun and energy into MTV’s summer and captured every day moments in a unique and credible way.

The Campaign was a global success and has been picked up by a variety of MTV Channels across the globe. 3 of the characters were manufactured as designer toys and sold online and in stores. All of the characters are hosted on mtv.ca




Credits

Directed by:
Anthony Burns (MTV)

Produced by:
Jackie Vignavong (MTV)

Director of photography:
Anthony Burns (MTV)

Animation:
Alex Avram and Anthony Burns (MTV)

Design:
Nathan Jurevicius

Illustration:
Anthony Burns (MTV)

Editor(s):
Anthony Burns (MTV)

Sound:
Anthony Burns (MTV)

Music:
Anthony Burns (MTV)

Special Effects:
Anthony Burns
Alex Avram (MTV)



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